About Emily

ECO ETHICS

Emily Readett-Bayley

Emily Readett-Bayley

Emily’s designs are inspired by the abundance of beautiful, natural materials found in Indonesia but she has always taken care to use sustainable resources and she was an early adopter of salvaged timber, up-cycled waste materials and agricultural bi-products. She also works directly with her craftspeople with no middle men and for many years has pioneered the concept of stylish design and exceptional craftsmanship  with an ethical policy.

Emily’s POSH Graffiti collection has been made by the same village rice farming community in Bali for 15 years. Many farmers are excellent wood carvers and use this important secondary business to sustain their agriculture, planting fast growing albizia trees around their rice fields to provide the wood. Each piece is unique and is completely different to a mass produced MDF.

Emily Readett-Bayley

Emily Readett-Bayley with the wicker weavers

On the back of this reputation, in 2012, Emily was invited to visit  The Katingan Project an important eco system restoration  project covering 200 000 hectares of critically endangered rainforest in central Kalimantan, Indonesian Borneo. This gave her the idea of setting up rattan basket and furniture workshops to utilize the wild rattan grown sustainably in forest gardens by the local Dayak population and in doing so provide vital extra income by selling not just the raw materials but products too.

The first container load of baskets were shipped direct to the UK from the jungle in 2013 and by pure chance half of them were sold to Pinewood Studios and appear on set in the new Starwars.

CUSTOMERS

In 2006 Emily set up her own retail website  poshgraffiti.com which she runs with her sister Lucy Suleiman but  Emily has also worked with and supplied a wide variety of shops, designers and architects around the world including : Bergdorf Goodman, The Conran Shop, Chatsworth House, Daylesford Organic, Gallerie Lafayette, Harrods, Heals, John Lewis, John Jenkins Crystal, Jamie Oliver, Kelly Hoppen, Linley, Liberty, Laura Ashley, Neiman Marcus, The National Portrait Gallery, Nina Campbell, Nigella Lawson, Top Shop, The Victoria and Albert Museum & the World Wildlife Fund.

Liberty of London - gilded wooden Christmas decorations

Liberty of London – gilded wooden Christmas decorations

Her most recent work includes a range of tea themed Christmas decorations for Clipper Teas: a collection of hand carved and wooden animal decorations for Roccoco Chocolates: sago palm and mother of pearl spoons for David Linley and John Jenkins Crystal and bespoke hamper decorations for Daylesford Organic.

BRIEF HISTORY

Emily studied Theatre Design at Wimbledon School of Art in London and it was on a trip to Indonesia in 1989 working as production manager for a British theatre company  sourcing and rehearsing in Bali that she was inspired set up her own business. Whilst commissioning wooden masks and props Emily had noted the unique skills and natural materials used and encouraged by the people she met decided to combine these with her own design ideas and knowledge of London fashion.

In 1991 she opened her first shop in Neals Yard, Covent Garden and this was followed by additional Christmas pop-up shops in Newburgh Street on the edge of Soho for the next six years! It was here her designs caught the eye of  West End buyers and journalists and one of her first collaborations was a range of hand carved wooden Christmas decorations for Liberty.

Her first exhibition selling to shops was Top Drawer, London in 1997, where she launched a perfectly timed East Meets West collection of bamboo and sago palm tableware just as Wallpaper magazine printed it’s second edition with a cover reading Bam-boom! The following year she was selected to exhibit as part of the Scenes d’ Interieur 10th Anniversary at Maison et Objet in Paris and has continued to exhibit at both retail and trade shows in London, Paris, Tokyo and Frankfurt including Chelsea Flower Show and as part of   “Britain is Great and Green” at Milan Fashion week.

However she considers her recent role working with the Katingan Project to create rattan Planet Basket with the local Dayak communities in the rainforests of Borneo the most important of her career to date.


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