SUSTAINABLE and NATURAL MATERIALS
Emily Readett-Bayley’s designs are inspired by the abundance of beautiful, natural resources found in Indonesia but she has always taken care to source from a sustainable supply. She uses fast growing albizia wood, salvaged hardwood timber, coconut wood and shells, recycled glass, agricultural bi-products and non-timber products including bamboo, rattan, reeds and feathers.
BEYOND FAIR TRADE
Emily works directly with the craftspeople and there are no middle men involved . Her Balinese husband co-ordinates production in Bali and in Borneo and Sumatra Emily is working alongside the local teams who manage the forest restoration concessions.
The original POSH Graffiti wooden letters have been made by the same village rice farming community in Bali for 15 years. Many farmers are excellent wood carvers and use this important secondary business to suppliment their income and so sustain their unique agricultural system known as Subak which is recognised by UNESCO. The farmers plant fast growing albizia trees around their rice fields to provide wood.
BRITISH DESIGN, SKILLFULLY CRAFTED
For many years Emily has pioneered the concept of stylish design and exceptional craftsmanship with an ethical policy.
Emily is now taking take this idea even further by linking artisan craft with sustainable agroforestry with the aim of preserving the heritage of the indigenous people who hold the key to symbiotic living in and around the rainforest.
ARTISANAL QUALITY AND ACCREDITATION
Emily has worked with and supplied her designs to a wide variety of descerning shops, designers and architects around the world. Customers past and present include: Bergdorf Goodman, The Conran Shop, Chatsworth House, Daylesford Organic, Gallerie Lafayette, Harrods, Heals, John Lewis, Jamie Oliver, Kelly Hoppen, Linley, Liberty, Laura Ashley, Neiman Marcus, The National Portrait Gallery, Nina Campbell, Nigella Lawson, Top Shop and The World Wildlife Fund for Nature
Emily Readett-Bayley – Biography
1986 Emily graduates with a degree in Theatre Design from Wimbledon School of Art in London
1989 Emily visits Indonesia working as production manager for a British theatre company sourcing and rehearsing for an Arts Council Funded production of Macbeth with Asian design elements and a Balinese Gamelan orchestra . Whilst commissioning wooden masks and props Emily notes the unique skills and variety of natural materials used
1990 Emily returns to Bali encouraged by the local craftspeople she met and decides to combine their unique skills with her own design ideas and knowledge of British culture and fashion
1991 Opens her first shop in Neals Yard, Covent Garden
1992 Produces her first wooden lettering for walls and Banksy the graffiti artist appears on the scene
1992 -1996 Runs additional Christmas pop-up shops in Newburgh Street off Carnaby Street in Soho for the next 5 years
Emily’s designs catch the eye of West End buyers and journalists and good press coverage follows
1995 and 1996 Emily produces hand carved wooden Christmas decorations for Liberty, London
May 1997 First exhibition at Top Drawer in London selling to other retailers. Wins an award for the stand design and sells to many shops in the UK. Launched a perfectly timed East Meets West collection of bamboo tableware
May 1997 Wallpaper magazine prints it’s second edition with a cover reading Bam-boom!
1998 Emily Readett-Bayley Ltd is incorporated and selected to exhibit as part of the Scenes d’ Interieur 10th Anniversary at Maison et Objet in Paris. Sells to stores worldwide.
1999 Features in Japanese Vogue in an article titled Bridging Bali
1999 – 2011 Exhibited at trade shows in London, Birmingham, Paris, Tokyo and Frankfurt and continues to sell her designs world wide and ERB has press coverage in a wide variety of national and international interior design magazines and newspaper colour supplements.
2001 Launches website showing the complete ERB range and selling products direct to the public via mail order
2006 Exhibits reclaimed teak garden furniture at Chelsea Flower Show and continues to do so for 6 years .
2006 Launches ecommerce website POSH Graffiti.com with her sister Lucy selling her original POSH Graffiti wooden lettering, decorations and furniture under the POSH Salavage brand name.
2011 ERB Exhibits as part of “Britain is Great and Green” at Milan Fashion week.
2011 ERB is awarded a contract to supply POSH Graffiti wooden alphabets to John Lewis
2012 ERB is awarded a contract to design and supply bespoke Christmas decorations to The Garden Centre Group
2012 Emily visits The Katingan Project an important eco system restoration project covering 200 000 hectares of critically endangered lowland peat rainforest in central Kalimantan. This gives her the idea of setting up rattan basket and furniture workshops to supply the international market direct and add value to the wild rattan grown sustainably in forest gardens by the local Dayak communities. The rattan is usually sold as a raw material to middle men for low prices and they sell it on to factories in Java or China.
2013 The first container load of baskets are shipped direct to the UK from the Kalimantan rainforest
2013 Half of the basket shipment is sold to a film production company at Pinewood Studios who are filming the new Star Wars movie.
2013 Harrison Ford visits The Katingan Project filming for Showtime documentary, The Years of Living Dangerously
2014 The rattan baskets appear in the opening scene of Star Wars: The Force Awakens
2016 Emily launches Operation Planet Basket an initiative to develop sustainable agroforestry and the associated artisan crafts and market access for the marginalised communities living in an around threatend eco systems in Indonesia.
2017 POSH Graffiti is incorporated Jason Weatherbed takes over the running of POSH Graffiti.com. Emily Readett-Bayley Ltd continues to supply the original handmade POSH Graffiti to the company.
2018 ERB is invited to visit and evaluate the possibility of producing baskets and handicrafts in Hutan Harapan ( Forest of Hope ) an area of rainforest designated as an eco system restoration concession and supported by the RSPB in Sumatra
2018 ERB is invited to evaluate the possibilty of supplying sustainable rattan and agroforestry products from the Katingan Mentaya Project into the UK garden centre market.
2018 Emily launches Cocoa Futures.org with support from Phil Landers at Land Chocolate and Chantal Coady at Rococo Chocolates to link marginalised Indonesian cocoa farmers who have heritage cocoa orchards to Craft Chocolate Artisans in the UK
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